Exhibition news

V&V Company Overview

V&V Company specializes in the import and distribution of fast-moving consumer goods (FMCG), driven by a mission to bring high-quality international products—particularly from Japan—to Vietnamese consumers. Since its inception, V&V has established itself as a trusted bridge between global brands and the local market. With a long-term vision, the company continuously evolves to solidify its position in the FMCG sector.

Core Business Activities

V&V focuses on importing and distributing food, snacks, and nutritional products from Japan—a market renowned for its stringent quality standards. Notably, the company takes great pride in being the exclusive import and distribution partner of the Calbee brand in Vietnam. Calbee products are highly favored by consumers for their distinctive flavors, carefully selected ingredients, and high nutritional value.

Competitive Advantages

V&V’s greatest strength lies in its direct partnerships with international brands, guaranteeing an authentic and stable supply chain. The company utilizes a multi-channel distribution network—spanning supermarkets, convenience stores, and e-commerce platforms—to ensure wide consumer accessibility. Concurrently, V&V maintains strict quality control systems to fully comply with Vietnam’s food safety standards.

Marketing & Business Strategy

V&V actively drives modern marketing initiatives, with a strong focus on digital and social media. Creative communication campaigns centered around Japanese products, especially Calbee, are deployed to boost brand awareness and stimulate consumer demand. Furthermore, the company effectively leverages e-commerce channels and livestreaming to accelerate sales growth.

Human Resources

The V&V team consists of dynamic professionals who possess a deep understanding of the FMCG market. The company highly values creativity and proactivity, fostering a professional working environment that empowers every individual to maximize their potential.

Future Outlook

Moving forward, V&V will continue to expand its portfolio of imported products from Japan while seeking new strategic partners to diversify its product categories. Additionally, the company aims to develop its own private labels and expand its distribution network nationwide.

Our Commitment

V&V is committed to delivering authentic, premium-quality imported products—especially from Japan—at the best value for consumers. Placing integrity and customer satisfaction at the core of our operations, we strive toward sustainable and long-term development in the Vietnamese market.