Exhibition news

Dưới đây là bản dịch tiếng Anh chuyên nghiệp, sử dụng văn phong thương mại hiện đại và các thuật ngữ chuẩn ngành cà phê quốc tế để anh đưa vào tài liệu triển lãm cho thương hiệu Expresso:

Continuing its journey of development and market positioning in the instant coffee industry, Expresso officially features at the Ho Chi Minh City International Food Industry Exhibition—HCMC FOODEX 2026. This event serves not only as a stage for the brand to showcase its diverse product portfolio but also as a strategic opportunity to network, expand its nationwide distribution system, and target international markets.

At this exhibition, Expresso brings a full lineup of its flagship products, meticulously developed based on modern consumer tastes and café-style coffee habits:

• 3-in-1 Coffee: Convenient and perfectly balanced between a bold coffee profile and a smooth, easy-drinking sweetness.

• Cappuccino & Coconut Cappuccino: Featuring a velvety foam layer and a delightfully subtle, creamy aroma.

• Bitter Sweet: Tailored for those who love a distinct, robust coffee taste complemented by a pleasant, sweet aftertaste.

• Pure Black: Bold, rich, and authentically original.

• Freeze-Dried Jars (Robusta & Blend): Retaining the absolute essence of real coffee flavor, aligning with the premium consumer trend.

The core differentiator in Expresso’s product development is the replication of an authentic café experience within every single instant packet. Each formula is precisely calibrated for boldness, sweetness, and aroma, enabling consumers to quickly and conveniently enjoy consistent, high-quality coffee every day.

In response to the growing demand for coffee, particularly in the convenience and mid-to-premium segments, Expresso aims to expand its network of distribution partners, agents, and retailers nationwide. The brand is fully prepared to accompany partners through flexible policies, an uninterrupted supply chain, and long-term development strategies.

Participating in HCMC FOODEX 2026, Expresso not only introduces its products but also seeks to forge partnerships with those who share a vision for sustainable growth, bringing premium-quality coffee products closer to consumers.

Expresso cordially welcomes partners and distributors to visit our booth, experience our products, and explore collaborative opportunities throughout the exhibition.