New regulations reshaping poultry market in Vietnam
Stricter rules on animal origins reshape Vietnam’s food market, with Poland and the EU emerging as leading poultry suppliers.
Vietnam has introduced a strict regulatory framework for livestock farming and food imports, paving the way for international-standard poultry products to dominate the domestic market.
A turning point
Beginning January 1, 2026, more stringent regulations require full transparency on animal origins, creating a safeguard for consumer health and a quality ‘filter’ for imported poultry.
For the Horeca sector—hotels, restaurants, and catering—this change is critical. Supply chain transparency now directly shapes brand reputation and consumer trust.
Rising appetite for imported poultry
Vietnam remains one of Southeast Asia’s most vibrant food economies, with demand for foreign poultry steadily increasing.
In the first half of 2025, imports reached more than 182,600 tons of chicken, a 13.7% rise compared with the previous year.
The EU has emerged as a key supplier. In 2025 alone, EU poultry exports to Vietnam exceeded 56,500 tons, with Poland contributing nearly two-thirds (7,400 tons of poultry meat and offal) of that volume.
Europe’s farm-to-fork standards’
While Vietnam strengthens its domestic rules, the EU model continues to set the benchmark for sustainable poultry production.
Antibiotics are restricted to medical use under veterinary supervision, ensuring responsible farming practices. Every stage of production is 100% traceable, from farm to slaughterhouse.
Strict hygiene standards guarantee both safety and flavor, aligning with the increasingly sophisticated expectations of Vietnamese consumers.
According to Dariusz Goszczyński, President of Poland’s National Poultry Council, Vietnam’s new framework complements sustainable EU practices, opening the door to deeper trade cooperation.
