{"id":9343,"date":"2025-10-02T15:38:55","date_gmt":"2025-10-02T08:38:55","guid":{"rendered":"https:\/\/hcmcfoodex.com\/?p=9343"},"modified":"2026-05-11T15:46:19","modified_gmt":"2026-05-11T08:46:19","slug":"vietnams-fb-market-in-2025-a-wave-of-consolidation-and-opportunities-for-digital-transformation","status":"publish","type":"post","link":"https:\/\/hcmcfoodex.com\/en\/vietnams-fb-market-in-2025-a-wave-of-consolidation-and-opportunities-for-digital-transformation\/","title":{"rendered":"Vietnam\u2019s F&B Market in 2025: A Wave of Consolidation and Opportunities for Digital Transformation"},"content":{"rendered":"

1. A \u201cWave of Consolidation\u201d Reshaping the Industry<\/strong><\/p>\n

In just the first half of 2025,\u00a0more than 50,000 F&B outlets in Vietnam closed<\/strong>, a\u00a07.1% decrease compared to the end of 2024<\/strong>.
The two largest cities,\u00a0Hanoi and Ho Chi Minh City<\/strong>, recorded declines of\u00a0over 11%<\/strong>.<\/p>\n

Main causes:<\/strong>
\n\u00b7 Rising costs: Raw materials, rent, and labor expenses have all increased. The Consumer Price Index (CPI) for food and dining services rose 3.69% in the first half of the year.
\u00b7 More cautious consumer spending: After the post-pandemic recovery period, consumer behavior has become more conservative.
\u00b7 Unsustainable operating models: Many small brands followed a \u201crapid expansion \u2013 rapid closure\u201d approach without strong management systems or stable cash flow.<\/p>\n

As a result, Vietnam\u2019s F&B market is entering a natural consolidation phase, where only businesses with clear strategies, strong management capabilities, and technological adaptability can remain competitive.<\/p>\n

\"F&B<\/p>\n

\u00a02. Market Polarization and Emerging F&B Trends<\/strong><\/p>\n

Despite the challenges, 54% of F&B businesses have maintained stability or achieved positive growth, with 20% growing by more than 5%, demonstrating clear market polarization.<\/p>\n

Successful strategies among these businesses include:
\n\u00b7 Focusing on unique brand identity: Leveraging Vietnamese ingredients and culturally inspired design helps brands create differentiation and emotional connections with consumers.
\u00b7 Positioning around \u201cvalue advantage\u201d: Cost-efficient models such as takeaway and cloud kitchens, along with competitively priced chains, remain popular.
\u00b7 Moving toward health and sustainability: \u201cClean eating and drinking,\u201d organic foods, and environmentally friendly products are becoming new standards.<\/p>\n

This is also the stage when F&B businesses need to leverage technology to optimize operations and enhance customer experience \u2014 the key factors for surviving the ongoing market consolidation.<\/p>\n

3. Technology \u2013 The New \u201cEngine of Competitiveness\u201d in the F&B Industry<\/strong><\/p>\n

In 2025, digital transformation (DX) is no longer optional \u2014 it has become a mandatory condition for F&B businesses to survive and grow. As operating costs continue to rise and consumer behavior evolves rapidly, technology is becoming the \u201cengine of competitiveness\u201d that enables businesses to optimize operations, enhance customer experience, and scale sustainably.<\/p>\n

Operational optimization \u2013 The foundation of efficiency<\/strong><\/p>\n

Many F&B chains in Vietnam have begun implementing smart POS and ERP systems to manage the entire process, from inventory and ingredient management to orders and human resources.
Data digitalization helps businesses reduce errors, control losses, and optimize operating costs \u2014 a critical factor as ingredient prices and labor costs continue to increase.<\/p>\n

Omnichannel sales \u2013 Reaching customers everywhere<\/strong>
Alongside internal optimization, technology is enabling more flexible and effective sales channels. F&B brands are rapidly shifting toward an omnichannel model, combining physical stores, online delivery platforms, and social commerce, where customers can place orders directly through social media.
Some brands have even developed their own mobile applications, allowing customers to order, collect loyalty points, and make payments in just a few steps \u2014 expanding customer reach without investing in additional physical locations.<\/p>\n

Customer experience \u2013 Personalization through data<\/strong>
From a customer experience perspective, Big Data and Artificial Intelligence (AI) are transforming how businesses understand and serve their customers. Consumer data is analyzed to personalize promotions and recommend menu items tailored to individual preferences \u2014 especially for Gen Z customers, who have high expectations for convenience and experience.
In addition, cashless payment via QR codes has become a common standard, helping shorten service time and improve customer satisfaction.<\/p>\n

Product innovation \u2013 Keeping up with trends faster
Technology is not limited to operations or sales; it also enables businesses to develop new products more quickly. By analyzing market data and customer feedback, brands can rapidly capture trends such as non-alcoholic beverages, health-focused products, and convenient foods suited to modern lifestyles.<\/p>\n

4. Opportunities for Japanese IT Companies<\/strong><\/p>\n

With rapid yet uneven digital transformation, Vietnam\u2019s F&B market is in strong need of specialized technology solutions, particularly from Japanese software companies, which are known for their system stability and operational optimization capabilities.<\/p>\n

Key opportunities include:<\/strong>
\n\u00b7 Comprehensive management solutions (ERP, POS, CRM) for F&B chains.
\u00b7 AI platform development for customer data analytics and experience personalization.
\u00b7 Cloud kitchen solutions and integrated ordering and payment systems.
\u00b7 IoT applications and sensor technologies for cold storage and ingredient management.<\/p>\n

The combination of local market understanding in Vietnam and Japanese technological expertise can create new F&B business models that are efficient, sustainable, and capable of leading regional trends.<\/p>\n

Conclusion: When Technology Becomes the \u201cDecisive Ingredient\u201d of Success<\/strong><\/p>\n

Vietnam\u2019s F&B market in 2025 is at a turning point, where opportunities and challenges coexist. The consolidation wave is eliminating weaker brands while simultaneously opening a golden opportunity for businesses that can adapt and harness the power of technology.<\/p>\n

In an era where delicious food and prime locations are no longer the only competitive advantages, success belongs to brands that know how to integrate technology into their strategy \u2014 where data, AI, and customer experience blend together to create differentiated value.<\/p>\n

Technology is the \u201csilent chef\u201d behind seamless customer experiences, helping businesses optimize costs, improve productivity, and win consumers\u2019 hearts.
Those who master technology today will shape the future taste of Vietnam\u2019s F&B market tomorrow.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. A \u201cWave of Consolidation\u201d Reshaping the Industry In just the first half of 2025,\u00a0more than 50,000 F&B outlets in Vietnam closed, a\u00a07.1% decrease compared to the end of 2024.The two largest cities,\u00a0Hanoi and Ho Chi Minh City, recorded declines of\u00a0over 11%. Main causes: \u00b7 Rising costs: Raw materials, rent, and labor expenses have all […]<\/p>\n","protected":false},"author":1,"featured_media":9344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,37],"tags":[],"class_list":["post-9343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-market-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/posts\/9343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/comments?post=9343"}],"version-history":[{"count":0,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/posts\/9343\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/media\/9344"}],"wp:attachment":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/media?parent=9343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/categories?post=9343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/tags?post=9343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}