{"id":7642,"date":"2025-03-19T06:46:18","date_gmt":"2025-03-18T23:46:18","guid":{"rendered":"https:\/\/hcmcfoodex.com\/?p=7642"},"modified":"2025-06-23T06:47:48","modified_gmt":"2025-06-22T23:47:48","slug":"grow-2025","status":"publish","type":"post","link":"https:\/\/hcmcfoodex.com\/en\/grow-2025\/","title":{"rendered":"F&#038;B industry in Vietnam will continue to grow 9.6% in 2025"},"content":{"rendered":"<blockquote>\n<header class=\"ant-layout-header bg-white mt-4 px-0 h-full css-ut69n1\">\n<div class=\"w-full\">\n<h3 class=\"text-gray-800 mb-4 font-merr-h3 post-detail-sapo\">(Chinhphu.vn) &#8211; In the &#8220;Vietnam Food Business Market Report 2024&#8221; conducted by iPOS.vn in collaboration with Nestl\u00e9 Vietnam Co., Ltd., experts forecast that the F&amp;B industry in Vietnam will continue to grow by 9.6% in 2025, in line with the general trend of the market.<\/h3>\n<div class=\"text-lg my-4\">\n<div class=\"text-sm text-gray-900 flex items-center cp-hover\"><img decoding=\"async\" class=\"w-6 h-6 rounded-full mr-2 cp-hover\" src=\"https:\/\/vphoto.vietnam.vn\/thumb\/24x24\/vietnam\/resource\/IMAGE\/2025\/1\/23\/c648de710f15479391d4437980f76d01\" alt=\"B\u00e1o Ch\u00ednh Ph\u1ee7\" \/><span class=\"flex items-center gap-2\"><span class=\"font-inter-body-caption text-gray-900\">B\u00e1o Ch\u00ednh Ph\u1ee7<\/span><span class=\"finter-caption text-gray-500\">\u2022<\/span><span class=\"font-inter-body-caption text-gray-500\">19\/03\/2025<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<p>&nbsp;<\/p>\n<div class=\"flex flex-col gap-4 font-merr-body-3\">\n<hr class=\"\" \/>\n<div class=\"font-inter-body-caption grid grid-cols-1 md:grid-cols-2 gap-y-4 md:gap-y-0 items-center text-center md:text-left\">\n<div class=\"w-full\">\n<p><button class=\"ant-btn ant-btn-default ant-btn-color-default ant-btn-variant-outlined rounded-full h-10\" type=\"button\"><\/button><button class=\"ant-btn ant-btn-default ant-btn-color-default ant-btn-variant-outlined rounded-full h-10\" type=\"button\">Follow Vietnam.vn on<\/button><\/p>\n<div class=\"flex row-span-3 items-center gap-1\">\n<div class=\"text-xs font-bold\"><span class=\"text-blue-500\">G<\/span><span class=\"text-red-500\">o<\/span><span class=\"text-yellow-500\">o<\/span><span class=\"text-blue-500\">g<\/span><span class=\"text-green-500\">l<\/span><span class=\"text-red-500\">e<\/span><\/div>\n<p>News<\/p>\n<\/div>\n<\/div>\n<div class=\"flex justify-center md:justify-end space-x-4\"><button class=\"ant-btn ant-btn-circle ant-btn-default ant-btn-color-default ant-btn-variant-outlined ant-btn-lg ant-btn-icon-only text-[#4B4C4E] border-[#d9d9d9] hover:text-[#4096ff] hover:border-[#4096ff]\" type=\"button\" aria-describedby=\":Rpcu97rqfmkq:\"><\/button><button class=\"ant-btn ant-btn-circle ant-btn-default ant-btn-color-default ant-btn-variant-outlined ant-btn-lg ant-btn-icon-only text-[#4B4C4E] border-[#d9d9d9] hover:text-[#4096ff] hover:border-[#4096ff]\" type=\"button\" aria-describedby=\":R19cu97rqfmkq:\"><\/button><button class=\"ant-btn ant-btn-circle ant-btn-default ant-btn-color-default ant-btn-variant-outlined ant-btn-lg ant-btn-icon-only border-[#d9d9d9] hover:text-[#4096ff] hover:border-[#4096ff] #4B4C4E\" type=\"button\" aria-describedby=\":R1pcu97rqfmkq:\"><\/button><button class=\"ant-btn ant-btn-default ant-btn-color-default ant-btn-variant-outlined ant-btn-lg px-[7px] text-[#4B4C4E] border-[#d9d9d9] hover:text-[#4096ff] hover:border-[#4096ff]\" type=\"button\" aria-describedby=\":R29cu97rqfmkq:\">0<\/button><\/div>\n<\/div>\n<div class=\"container post-detail-body\">\n<div class=\"ql-editor text-content content-auth-baochinhphu-vn\">\n<div class=\"detail-content afcbc-body clearfix\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\">\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7643\" title=\"The F&amp;B industry in Vietnam will continue to grow by 9.6% in 2025 - Photo 1.\" src=\"https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/515b1e4a7b7e4fe49153cf3e94db5b57.png\" alt=\"Ng\u00e0nh F&amp;B t\u1ea1i Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng 9,6% trong n\u0103m 2025- \u1ea2nh 1.\" width=\"777\" height=\"583\" srcset=\"https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/515b1e4a7b7e4fe49153cf3e94db5b57.png 777w, https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/515b1e4a7b7e4fe49153cf3e94db5b57-300x225.png 300w, https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/515b1e4a7b7e4fe49153cf3e94db5b57-768x576.png 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p spellcheck=\"true\" data-placeholder=\"Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh\">Matcha drinks rise to the top, with 29.6% of businesses choosing them, becoming a notable new trend in the F&amp;B industry in Vietnam.<\/p>\n<\/figcaption><\/figure>\n<p>On March 18, iPOS.vn and Nestl\u00e9 Professional announced the &#8220;Vietnam Food and Beverage Market Report 2024&#8221; (Report). This is an annual in-depth research project conducted by iPOS.vn in collaboration with\u00a0<a class=\"data-link\" title=\"Nestle Vietnam\" href=\"https:\/\/www.vietnam.vn\/category\/cong-ty-tnhh-nestle-viet-nam\" data-org-href=\"\/category\/cong-ty-tnhh-nestle-viet-nam\" target=\"_blank\" rel=\"noopener\">Nestl\u00e9 Vietnam<\/a>\u00a0Company Limited.<\/p>\n<p>The report was built from research of 4,005 restaurants\/cafes, and 4,453 diners nationwide. At the same time, the report was also combined with many secondary data sources from reputable market research units, combined with in-depth interviews with nearly 100 experts and leaders of F&amp;B businesses in Vietnam.<\/p>\n<p>Mr. Le Quang Long, representative of Nestle Professional shared: The F&amp;B market in Vietnam is always a market full of potential, but also has many challenges. With the goal of providing the latest updates on the market, on changes in consumer needs and tastes, the Report will support business units in the Vietnamese F&amp;B industry to develop orientation and optimize operations in the coming time, joining hands to develop the Vietnamese F&amp;B market more sustainably and successfully.<\/p>\n<p>&#8220;Nestl\u00e9 Professional constantly conducts in-depth research to understand consumer behavior and tastes, thereby accompanying F&amp;B businesses in creating products, experiences and business models that suit market needs,&#8221; said Mr. Le Quang Long.<\/p>\n<figure class=\"VCSortableInPreviewMode\">\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7645\" title=\"The F&amp;B industry in Vietnam will continue to grow by 9.6% in 2025 - Photo 2.\" src=\"https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/1a2251da46ab481797deeb4f576e7d83.png\" alt=\"Ng\u00e0nh F&amp;B t\u1ea1i Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng 9,6% trong n\u0103m 2025- \u1ea2nh 2.\" width=\"777\" height=\"524\" srcset=\"https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/1a2251da46ab481797deeb4f576e7d83.png 777w, https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/1a2251da46ab481797deeb4f576e7d83-300x202.png 300w, https:\/\/hcmcfoodex.com\/wp-content\/uploads\/2025\/06\/1a2251da46ab481797deeb4f576e7d83-768x518.png 768w\" sizes=\"auto, (max-width: 777px) 100vw, 777px\" \/><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh\">Mr. Le Quang Long, representative of Nestle Professiona, said that the Report will support business units in the Vietnamese F&amp;B industry to develop orientations, join hands to develop the Vietnamese F&amp;B market more sustainably and successfully &#8211; Photo: VGP\/PD<\/p>\n<\/figcaption><\/figure>\n<h2><b>Bright spots of the F&amp;B market 2024<\/b><\/h2>\n<p>In the\u00a0<a class=\"data-link\" title=\"cuisine\" href=\"https:\/\/www.vietnam.vn\/category\/am-thuc\" data-org-href=\"\/category\/am-thuc\" target=\"_blank\" rel=\"noopener\">food<\/a>\u00a0business market in Vietnam, by the end of 2024, the number of F&amp;B stores in Vietnam is estimated to reach 323,010 stores, an increase of 1.8% over the same period last year. Revenue in 2024 will reach about 688,800 billion VND, an increase of 16.6% compared to 2023.<\/p>\n<p>Based on the research results of nearly 4,500 diners, the Report shows that people&#8217;s spending has not decreased, but will prioritize good quality options at affordable prices. Accordingly, the trend of eating out on weekends is becoming very popular, especially the occasional and regular group accounting for nearly 70%.<\/p>\n<p>Unlike the trend of 2 years after the pandemic, 52.3% of Vietnamese people now prioritize spending less than 35,000 VND for each drink, showing a trend of optimizing budget when shopping. However, the habit of consuming drinks outside has grown strongly compared to 2023, with the rate of regular drinkers (3-4 times\/week) increasing dramatically from 17.4% (2023) to 32.8% (2024).<\/p>\n<p>In 2024, many drinks have emerged as the top choice for young customers. Among them, matcha drinks have risen to the top with 29.6% of businesses choosing them, becoming a notable new trend in the F&amp;B industry in Vietnam.<\/p>\n<p>According to the report, dishes using matcha ingredients are at the top of the list of most popular food and beverage trends in 2024. In the beverage segment, MILO and matcha continue to affirm their appeal, not only in traditional recipes, but also through creative variations, meeting the diverse experience needs of young people.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>(Chinhphu.vn) &#8211; In the &#8220;Vietnam Food Business Market Report 2024&#8221; conducted by iPOS.vn in collaboration with Nestl\u00e9 Vietnam Co., Ltd., experts forecast that the F&amp;B industry in Vietnam will continue to grow by 9.6% in 2025, in line with the general trend of the market. B\u00e1o Ch\u00ednh Ph\u1ee7\u202219\/03\/2025 &nbsp; Follow Vietnam.vn on Google News 0 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7643,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,37],"tags":[],"class_list":["post-7642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-market-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/posts\/7642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/comments?post=7642"}],"version-history":[{"count":0,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/posts\/7642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/media\/7643"}],"wp:attachment":[{"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/media?parent=7642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/categories?post=7642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hcmcfoodex.com\/en\/wp-json\/wp\/v2\/tags?post=7642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}